GetCAPI vs Matomo
Different tools, different purposes. GetCAPI for ad conversion tracking, Matomo for privacy-first website analytics.
Our Verdict: Complementary, Not Competing
Matomo is the leading open-source, privacy-first analytics platform - a Google Analytics alternative you control completely. GetCAPI specializes in server-side conversion tracking to ad platforms. They solve different problems and work great together.
Different Problems, Different Tools
Choose based on what you need to accomplish
GetCAPI
Server-side tracking for ad platforms
- Meta Conversions API
- Google Enhanced Conversions
- TikTok Events API
- AI-powered match rate optimization
Matomo
Open source web analytics
- Full website analytics
- 100% data ownership
- Self-hosted option (free)
- Google Analytics alternative
Why Privacy-Focused Teams Use Both
Maximum privacy + maximum ad performance
Matomo for Analytics
- • Replace Google Analytics completely
- • Own 100% of your data
- • Self-host for free or use cloud
- • No data sharing with third parties
GetCAPI for Ads
- • Send conversions to Meta
- • Google Enhanced Conversions
- • TikTok Events API
- • Maximize ROAS on paid ads
The result: Privacy-first analytics with Matomo + high-performing ad campaigns with GetCAPI
What Matomo Does Better
Self-Hosted Option
Host on your own servers for free. Complete control over your data.
100% Data Ownership
Your data never leaves your servers. No third-party access.
Open Source
Audit the code. Know exactly what's happening with your data.
Feature Comparison
| Feature | GetCAPI | Matomo |
|---|---|---|
| Primary Purpose | Ad platform tracking | Website analytics |
| Starting Price | $49/mo | Free (self-hosted) |
| Meta CAPI | ||
| Google Enhanced Conversions | ||
| TikTok Events API | ||
| Match Rate Optimization | AI-powered | N/A |
| Website Analytics | ||
| Open Source | ||
| Self-Hosted Option | ||
| 100% Data Ownership | Shared for tracking | |
| GDPR Compliance | ||
| Setup Time | 5 minutes | Hours (self-hosted) |
Teams Using Both
"We run Matomo for our analytics - full data ownership, no Google. But Matomo can't send conversions to Meta or TikTok. GetCAPI handles that perfectly."
"Matomo for analytics, GetCAPI for ad tracking. Best of both worlds - complete privacy control for our data, but still great ad performance."