Healthcare organizations face unique constraints that generic tracking tools simply don't address.
Healthcare data requires stricter handling than typical e-commerce. PII must never reach ad platforms in identifiable form. A single exposure can trigger regulatory action and erode patient trust.
GDPR, HIPAA awareness, ePrivacy directive — the compliance landscape is complex and ever-changing. Non-compliance can result in significant fines and reputational damage.
Most tracking tools weren't built for healthcare. Generic pixels send raw data to third parties with no PII filtering, putting your organization at risk with every page view.
Every feature designed with privacy and regulatory compliance as the foundation — not an afterthought.
Automatic hashing of email, phone, and IP address before forwarding to any ad platform. Raw PII never leaves your server environment.
All data processed in EU data centers. Patient and visitor data never leaves the EEA, meeting GDPR data residency requirements.
Full Google and Meta consent integration with CMP auto-detection. Only collect and forward data your visitors have consented to.
Built-in IP truncation for GDPR compliance. IP addresses are anonymized at the server level before any data is forwarded to ad platforms.
Complete audit trail of all data processing activities. Know exactly what data was collected, transformed, and sent — and when.
Role-based access with MFA and SSO support. Restrict who can view, configure, and export tracking data within your organization.
Privacy-first doesn't mean data-blind. Here's what you can still track with full compliance.
Feed ad platforms the conversion signals they need for optimization — without exposing any individual patient data. Hashed, aggregated, compliant.
Measure which campaigns drive appointments, inquiries, and enrollments at the aggregate level. No individual patient data is ever associated with ad performance.
Track contact and appointment form completions with automatic PII hashing. Ad platforms receive conversion signals without seeing patient details.
Understand which pages, articles, and resources resonate with your audience. Page views and engagement metrics flow server-side with no PII attached.
Full compliance with EU data protection regulations
Data processed and stored exclusively in EEA data centers
Every data processing activity logged and exportable