What we've been shipping. Follow along as we build the future of server-side tracking.
Assign viewer, editor, and admin roles to team members. Control who can modify containers, manage billing, and configure integrations.
Redesigned Event Match Quality dashboard with trend charts, per-event breakdown, and actionable recommendations.
Import offline conversion data directly to Google Ads. Upload via CSV or connect your CRM for automatic sync.
SAML-based SSO for Business and Enterprise plans. Connect Okta, Azure AD, Google Workspace, and more.
Improved throughput, better error messages, and request replay for failed deliveries.
Six attribution models including data-driven ML. Compare first-touch, last-touch, linear, time-decay, position-based, and algorithmic models side by side.
Automatic detection of tracking anomalies with severity-based alerts. Seasonal decomposition to reduce false positives.
Resolved edge case where Cookie Keeper wasn't properly extending cookie lifetime on Safari 17.4+.
Import product costs, calculate margins, and send profit data to ad platforms for cost-based bidding optimization.
Reduced container cold-start time by 40%. New containers go live in under 30 seconds.
Completed SOC 2 Type II audit for Enterprise plan customers.
Cross-device user stitching with confidence scoring. Connect anonymous sessions to known users automatically.
Real-time event streaming to BigQuery. Auto table creation, schema management, and batch fallback.
Enhanced CMP auto-detection supporting OneTrust, Cookiebot, and Didomi.
Direct event forwarding API with Node.js and Python SDKs. Skip GTM entirely.
Schedule recurring HTTP requests with cron expressions. Ideal for periodic data syncs.
Improved webhook delivery reliability with automatic retry and dead letter queue.
Installable per-container enhancements: Cookie Keeper, Click ID Restorer, Custom GTM Loader, Bot Detection, IP Blocking.
New real-time event stream, improved container overview, and unified navigation.