Three forces are quietly eroding the data your ad platforms need to optimize spend. The result: wasted budget and declining ROAS.
26-50% of visitors block tracking scripts. Your Meta Pixel and Google tag never fire. Every blocked visitor is a conversion you paid for but can't measure.
First-party cookies capped at 7 days. Returning customers appear as new visitors. Your attribution window shrinks, and retargeting audiences collapse.
Under 30% of iOS users opt in. Facebook can't optimize without conversion data. Your CPAs rise while reported ROAS plummets.
Server-side tracking bypasses every client-side restriction. Your conversion data flows directly from server to server — no scripts to block, no cookies to cap.
Conversion data flows directly from your server to Meta, Google, and TikTok APIs. No client-side scripts to block. No pixels to strip. Every event arrives.
Extends your attribution window from 7 days to 2 years with first-party server-set cookies. Safari ITP can't touch them. Returning customers stay attributed.
Recovers gclid, fbclid, and ttclid parameters stripped by browsers and redirects. Your ad platforms get the click IDs they need for precise attribution.
Native integrations for the platforms you already use. No custom development required.
One-click OAuth install with automatic webhook setup. All standard e-commerce events — PageView, AddToCart, InitiateCheckout, Purchase — tracked out of the box.
WordPress plugin with full order tracking and cart events. Server-side event forwarding with no theme modifications required.
Webhook integration with product catalog sync. Capture purchases, refunds, and customer lifecycle events server-side.
Form capture and e-commerce events for Webflow stores. Track leads and purchases without complex custom code.
Average metrics across e-commerce customers using GetCAPI server-side tracking.
Average increase in tracked conversions after switching to server-side
Event Match Quality score across all e-commerce customers
Average reported ROAS lift from better conversion data
From sign-up to first server-side event firing