Help & Support
Guides, documentation, and support resources.
What is CAPI (Conversions API)?
CAPI stands for Conversions API - it's a way to send your website's data directly from your server to advertising platforms like Facebook, Google, and TikTok. Think of it as a secure, private tunnel that bypasses the browser entirely.
Old Way (Browser Pixels)
Visitor's browser → Facebook/Google directly. Gets blocked by ad blockers, iOS privacy, and browser restrictions. You lose 20-40% of your data.
New Way (Server-Side/CAPI)
Visitor's browser → Your server → Facebook/Google. Can't be blocked. You control what data is sent. 95%+ data accuracy.
Why Do I Need This?
Ad Blockers Are Winning
40%+ of users block tracking pixels. Server-side tracking can't be blocked.
iOS 14+ Privacy
Apple's tracking prevention kills browser cookies. Server data still works.
Better Ad Performance
More data = better targeting = lower cost per acquisition.
How Does Server-Side Tracking Work?
Your website sends events (page views, purchases, form submissions) to your GetCapi container. The container processes the data, enriches it with user information, and forwards it to each advertising platform using their official APIs.
Key Terms You'll See
sGTM (Server-side GTM)
Google Tag Manager running on a server instead of in the browser. GetCapi hosts this for you.
Container
Your personal server that receives and processes tracking data. Like your own mini data center.
EMQ Score
Event Match Quality - how well Facebook can match your data to real users. Higher = better ads.
Deduplication
Preventing the same event from being counted twice (once from browser, once from server).
Ready to Get Started?
Setting up server-side tracking used to take weeks and cost thousands. With GetCapi, you can be up and running in under 5 minutes.
Step 1: Download Template
Go to the Templates page and click the download button on any template you need. The file will download as a .tpl file.
Step 2: Import to GTM
In Google Tag Manager, go to Templates > New. Click the three-dot menu and select Import.
Step 3: Configure Template
After importing, save the template. Then create a new Tag or Client using the imported template and fill in your credentials.
Step 4: Publish Changes
Once configured, publish your GTM container. Use Preview mode to test that events are being received and processed correctly.
Template Types Explained
Receives incoming requests from your website (like GA4 data) and parses them for other tags to use.
Sends data to marketing platforms like Facebook CAPI, Google Ads, or TikTok when events are received.
Extracts specific data from events (like user ID or transaction value) for use in tags.
Platform Credential Guides
Step-by-step instructions to get your API credentials from each platform
Instead of manually creating tags and triggers, download a ready-to-import GTM container with your Container ID and URL pre-filled. Perfect for tracking purchases, add-to-cart events, and page views.
What's Included
- Purchase event tag (fires on "purchase" event)
- Add to cart event tag (fires on "add_to_cart" event)
- Page view event tag (fires on all pages)
- E-commerce data layer variables
- Click ID passthrough (fbp, fbc, gclid)
How to Install
- Go to your Container → GTM tab
- Click "Download GTM Container"
- Open Google Tag Manager
- Go to Admin → Import Container
- Upload the JSON file and select "Merge"
- Preview and publish your changes
Your Container ID is Pre-filled
When you download from your container's GTM tab, your unique Container ID and URL are automatically included. No manual configuration needed!
Complete Setup Walkthrough
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Meta CAPI Deep Dive
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