Anonymized case study
A mid-market SaaS platform selling to marketing teams was struggling with broken Google Ads attribution. Lead form data wasn't reaching ad platforms, making it impossible to optimize campaigns for actual pipeline.
Broken Enhanced Conversions, invisible lead-to-revenue attribution
Google Ads Enhanced Conversions failing silently
The browser-based Enhanced Conversions tag was technically installed, but match rates hovered around 55%. Ad blockers and consent banners prevented the tag from firing on a significant portion of lead form submissions.
Lead form data not reaching ad platforms
After a user submitted a demo request form, the conversion data often never made it to Google or LinkedIn. Form submissions on multi-step flows were especially unreliable due to page navigation clearing the data layer.
No visibility from lead to closed deal
The marketing team could see clicks and leads, but had no way to tell Google or LinkedIn which leads actually became paying customers. Campaign optimization was based on lead volume, not revenue.
GetCAPI Pro with HubSpot integration and Identity Resolution
The marketing ops team connected HubSpot to GetCAPI in under 5 minutes. Server-side tracking immediately began capturing all form submissions and sending them to Google Ads Enhanced Conversions and LinkedIn CAPI. Identity Resolution linked anonymous website visitors to their eventual CRM records, enabling true lead-to-revenue attribution. CRM lifecycle events (MQL, SQL, Closed Won) were automatically mapped as offline conversion events.
Bidirectional sync with HubSpot CRM. Lead form submissions, lifecycle stage changes, and deal closures all sent to ad platforms as conversion events.
Cross-device and cross-session identity stitching to connect anonymous website visits with known lead form submissions and CRM records.
Server-side Enhanced Conversions that send hashed first-party data directly to Google, bypassing browser restrictions and ad blockers.
Custom event mapping to send CRM lifecycle events (MQL, SQL, Opportunity, Closed Won) as offline conversions to Google and LinkedIn.
Results measured over the first 60 days after deployment
“We spent months trying to get Google Enhanced Conversions to work properly. Match rates were stuck at 55% and our CPA kept climbing. GetCAPI fixed our Enhanced Conversions in 5 minutes, and the HubSpot integration means Google now knows which leads actually close. Our CPA dropped 15% in the first month.”