Anonymized case study
A fast-growing Scandinavian fashion brand with 200K+ monthly visitors was losing nearly half their conversion data to ad blockers and iOS privacy changes. GetCAPI restored visibility and supercharged their Meta ad performance.
Lost conversions, broken attribution, declining ROAS
40% of conversions lost to ad blockers
With a young, tech-savvy customer base, ad blocker usage was higher than average. Nearly half of all purchase events never reached Meta's pixel, making campaign optimization impossible.
iOS ATT wrecking Meta attribution
After Apple's iOS 14.5 ATT rollout, 70%+ of customers opted out of tracking. Facebook could no longer match conversions to the right campaigns or ad sets.
ROAS declining despite stable sales
Reported ROAS dropped from 3.2x to 2.1x over six months, even though actual revenue was growing. The team couldn't justify ad spend to leadership with inaccurate data.
GetCAPI Pro with Shopify integration, deployed in 5 minutes
The marketing team connected their Shopify store to GetCAPI with a single click. Within 5 minutes, server-side tracking was live for Meta CAPI. No developer involvement was needed, no GTM configuration, and no infrastructure to manage. They activated Cookie Keeper and Custom GTM Loader from the power-ups dashboard, which immediately began bypassing ad blockers and extending cookie lifetime.
One-click connection to their Shopify store. All purchase, add-to-cart, and checkout events automatically captured server-side.
Extended first-party cookie lifetime to maintain user identity across sessions, defeating Safari ITP and browser cookie restrictions.
Loaded tracking scripts through a first-party domain, bypassing ad blockers that block third-party tracking requests.
AI-powered event match quality optimization that automatically enriched conversion data to maximize match rates on Meta.
Results measured over the first 30 days after deployment
“We were flying blind on 40% of our conversions. Our Meta campaigns were underperforming not because the ads were bad, but because Facebook couldn't see the results. GetCAPI fixed that in minutes, and within a week our ROAS jumped from 2.1x to 2.7x. The ROI on this tool is insane.”